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What is Reputation Management?

Reputation Management is the act of monitoring and managing your business profile over a variety of online directories and review sites. Maintaining listing accuracy, tracking and responding to negative reviews, and encouraging happy customers to write good reviews are just a few of the related tasks involved with reputation management.

1) Monitor & Maintain Your Online Profile

Your online profile is the compilation of how your business is portrayed on various websites. A good online profile includes a consistant presence throughout all websites. Your business listing on local directories, social media, and industry review sites should focus on the following:

  • Maintain Proper Contact Information
  • Populate Enhanced Listing Information
  • Monitor for Changes or Additions
  • Remove Bad or Duplicate Listings

2) Track & Respond to Online Reviews

Getting your business properly listed in online directories and review sites is just the first step. Now your must keep an eye on what is being said about your company and respond to negative experiences as soon as possible. You'll also want to keep an eye on the number of reviews on each website to ensure equal representation.

  • Patrol for New Reviews Daily
  • Respond to Bad Reviews ASAP
  • Reconcile with Angry Customers
  • Track Your Overall Reputation
  • Dispute slanderous / competitive reviews

3) Ask Your Customers for Positive Reviews

The old adage used to be "A satisfied customer tells 3 friends, an angry customer tells 10". But in today's world, that angry customer is telling more like 3,000 people. Now the goal is to get your happy customers talking about your business online, sharing their positive experience with friends and strangers alike. But often their enthusiam doesn't transfer to them coming home and writing a great review hours or days later. You need tools that allow you to easily:

  • Ask Satisfied Customers for a Positive Review
  • Send a Customized Review Request Email
  • Create a Custom Review Request Portal Website
  • Track Employee and Store Performance

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